Gabrielle Wright, Author at Smart Insights https://www.smartinsights.com/author/gabrielle-wrightsmartinsights-com/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Jun 2024 08:30:04 +0000 en-US hourly 1 How to create a marketing campaign plan with ChatGPT [4 steps] https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-marketing-campaign-plan-with-chatgpt/ Thu, 13 Jun 2024 14:05:00 +0000 https://www.smartinsights.com/?p=168884 Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're …..

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]]> 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 May 2024 13:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 How effective is your digital media? https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/ https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/#respond Tue, 16 Apr 2024 13:30:53 +0000 https://www.smartinsights.com/?p=112207 Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/feed/ 0 The what, why, and how of marketing playbooks https://www.smartinsights.com/digital-marketing-strategy/the-what-why-and-how-of-marketing-playbooks/ Fri, 01 Mar 2024 08:45:17 +0000 https://www.smartinsights.com/?p=166458 Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, …..

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]]> 5 top social media trends for 2024 https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-for-2024/ Fri, 02 Feb 2024 09:00:53 +0000 https://www.smartinsights.com/?p=167089 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both …..

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]]> Personalized marketing in a competitive environment for brands and e-commerce retailers https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/ https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/#respond Fri, 26 Jan 2024 15:38:00 +0000 https://www.smartinsights.com/?p=136081 Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement/feed/ 0 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Wed, 24 Jan 2024 18:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

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]]> Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Mon, 18 Dec 2023 16:11:16 +0000 https://www.smartinsights.com/?p=160401 Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing …..

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]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Tue, 12 Dec 2023 14:55:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Online branding: a digital-centric approach to developing brands https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/digital-brand-development/#comments Thu, 23 Nov 2023 16:00:00 +0000 http://www.smartinsights.com/?p=21756 Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement.  The online brand is the single most important element to a business or organization. If you think about what …..

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