User experience (UX) - Smart Insights https://www.smartinsights.com/tag/ux/ Digital Marketing > The Marketing Strategy Blog Fri, 05 Apr 2024 09:51:18 +0000 en-US hourly 1 How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Fri, 05 Apr 2024 09:44:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives https://www.smartinsights.com/conversion-optimisation/ab-multivariate-testing/navigating-the-shift-evaluating-11-google-optimize-a-b-testing-alternatives/ Thu, 30 Nov 2023 09:00:40 +0000 https://www.smartinsights.com/?p=167134 A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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]]> Cross-channel marketing and how to implement it https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/#respond Fri, 26 Nov 2021 09:00:00 +0000 https://www.smartinsights.com/?p=150324 9 pointers for strategic marketers to implement and benefit from cross-channel marketing What is cross-channel marketing? Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/implement-cross-channel-marketing-strategy/feed/ 0 How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Chinese social media: 5 new features that are shaping social media marketing in China https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/ https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/#comments Fri, 19 Mar 2021 15:00:00 +0000 http://www.smartinsights.com/?p=59095 Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..

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]]> https://www.smartinsights.com/digital-marketing-around-the-world/how-to-get-started-with-digital-marketing-in-china/feed/ 3 Healthcare marketing: Optimizing customer experience in a competitive digital environment https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/#respond Wed, 27 Jan 2021 16:00:00 +0000 http://www.smartinsights.com/?p=78747 Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/higher-posting-frequency-not-boost-engagement-pharma-companies-social-media-chartoftheday/feed/ 0 Customer enquiries up 45% this week since Facebook Chat Plugin update https://www.smartinsights.com/user-experience/customer-enquiries-up-45-this-week-since-facebook-chat-plugin-update/ Thu, 06 Aug 2020 14:50:04 +0000 https://www.smartinsights.com/?p=155180 The latest user experience update for online chat increases engagement with your customers on their terms Many marketers already use this free Facebook Chat Plugin for chatting to customers on their website. But with major updates to the Plugin this …..

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]]> How to create a compelling mobile app for your business https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/ https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/#respond Wed, 17 Jun 2020 13:54:00 +0000 https://www.smartinsights.com/?p=136079 A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..

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]]> https://www.smartinsights.com/mobile-marketing/create-compelling-mobile-app/feed/ 0 100 UX and SEO mistakes to avoid https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/ https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/#respond Tue, 01 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=144559 SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/100-ux-and-seo-mistakes-to-avoid/feed/ 0 Use these 5 cognitive processes to improve UX https://www.smartinsights.com/user-experience/website-design/use-these-5-cognitive-processes-to-improve-ux/ https://www.smartinsights.com/user-experience/website-design/use-these-5-cognitive-processes-to-improve-ux/#respond Thu, 26 Sep 2019 14:00:00 +0000 https://www.smartinsights.com/?p=144552 UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX …..

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