SEO strategy - Smart Insights https://www.smartinsights.com/archive/search-engine-optimisation-seo/seo-strategy/ Digital Marketing > The Marketing Strategy Blog Fri, 25 Jun 2021 14:12:01 +0000 en-US hourly 1 65% of marketers LOVE the new Google Search Console Insights https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/65-of-marketers-love-the-new-google-search-console-insights/ Wed, 02 Sep 2020 08:50:00 +0000 https://www.smartinsights.com/?p=156059 Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..

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]]> 12 essentials of an SEO proposal https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/#comments Fri, 12 Jun 2020 13:40:08 +0000 http://www.smartinsights.com/?p=42352 What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/feed/ 3 Search engine optimization trends for 2020 – How many are you following? https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/#respond Fri, 13 Mar 2020 09:00:00 +0000 https://www.smartinsights.com/?p=145924 Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/search-engine-optimization-trends-for-2020/feed/ 0 How Google evaluates your content quality and top techniques to reverse a Google penalty https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/ https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/#respond Tue, 03 Mar 2020 09:00:00 +0000 https://www.smartinsights.com/?p=150322 How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-google-evaluates-your-content-quality/feed/ 0 Optimizing for voice search: Keyword generation and relevance development https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/ https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/#respond Mon, 24 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149311 Voice search is an important marketing trend, with consumers wanting convenience when searching Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/optimizing-for-voice-search/feed/ 0 SEO in 2020 and beyond: Optimizing for Google, the answer engine https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/#respond Tue, 18 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=149299 Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-in-2020-and-beyond-optimizing-for-google-the-answer-engine/feed/ 0 How to make the most of a limited SEO budget https://www.smartinsights.com/search-engine-optimisation-seo/how-to-make-the-most-of-a-limited-seo-budget/ https://www.smartinsights.com/search-engine-optimisation-seo/how-to-make-the-most-of-a-limited-seo-budget/#respond Wed, 12 Feb 2020 11:30:00 +0000 https://www.smartinsights.com/?p=141511 Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck. Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/how-to-make-the-most-of-a-limited-seo-budget/feed/ 0 Google changes featured snippets and e-commerce growth – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/#respond Fri, 24 Jan 2020 11:15:00 +0000 https://www.smartinsights.com/?p=148502 Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/feed/ 0 Learn the language your web developer is speaking https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/learn-language-web-developer-speaking/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/learn-language-web-developer-speaking/#respond Thu, 23 Jan 2020 11:00:00 +0000 http://www.smartinsights.com/?p=77442 Get a handle on the jargon to understand technical SEO and get your site ranking higher.  Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/learn-language-web-developer-speaking/feed/ 0 Better linking through science: 6 secrets to an effective link building strategy https://www.smartinsights.com/digital-marketing-strategy/6-secrets-effective-link-building-strategy/ https://www.smartinsights.com/digital-marketing-strategy/6-secrets-effective-link-building-strategy/#respond Wed, 04 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146788 A robust link building strategy is critical. Being discoverable online means having high domain authority and ranking for the keywords your customers use Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. …..

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