Conversion optimisation - Smart Insights

What is always-on marketing?

Dave Chaffey — Wed, 10 Apr 2024 14:00:34 +0000

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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Navigating the shift: Evaluating 11 Google Optimize A/B testing alternatives

Expert commentator — Thu, 30 Nov 2023 09:00:40 +0000

A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..

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6 affordable ways to discover your big conversion issues

Mark D. Hall — Tue, 10 Mar 2020 09:07:00 +0000

Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why? You can, by gathering some critical customer feedback with some very affordable …..

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Best practices for creating high-converting landing pages

Lilach Bullock — Wed, 05 Feb 2020 15:10:00 +0000

You need landing pages - great, high-performing landing pages that convert a high percentage of visitors. You need to capture leads. You need customers. In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage …..

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The importance of conversion goals and the stats that support them

Expert commentator — Wed, 05 Feb 2020 09:00:00 +0000

Conversions can be tricky things to keep on top of, and all businesses are different, so how will you know where to set the bar? Failing to prepare means you're preparing to fail. Even if things are going well, it’s …..

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Supercharge your conversions with these 3 split-testing principles

Expert commentator — Sat, 25 Jan 2020 15:00:17 +0000

Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..

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CRO Case Study: How we increased our lead conversion quality with research and copywriting changes

Carolanne Mangles — Tue, 12 Nov 2019 11:45:02 +0000

Learn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..

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Biggest WordPress mistakes that every webmaster should avoid

Expert commentator — Mon, 16 Sep 2019 14:00:00 +0000

While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. …..

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Google’s search result update and Instagram’s growing brand value – News roundup

Fri, 14 Jun 2019 10:00:00 +0000

Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..

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When adding pages to the customer journey can increase conversion rates [case study]

Content Partner — Thu, 13 Jun 2019 10:00:14 +0000

Discover how AWA digital defied "best practice" to drive up conversion rates for a global car rental company Discover Cars, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help with …..

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