Mark D. Hall, Author at Smart Insights https://www.smartinsights.com/author/5993318901920/ Digital Marketing > The Marketing Strategy Blog Wed, 15 Jun 2022 08:46:04 +0000 en-US hourly 1 Plug revenue leaks with these 3 CX analysis techniques https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/ https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/#respond Tue, 14 Jun 2022 14:00:00 +0000 https://www.smartinsights.com/?p=135010 Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..

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]]> https://www.smartinsights.com/customer-relationship-management/cx-analysis-techniques/feed/ 0 5 must-haves in your digital product roadmap https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/#respond Wed, 11 May 2022 12:00:00 +0000 https://www.smartinsights.com/?p=142905 You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/5-must-haves-in-a-digital-product-roadmap/feed/ 0 How to optimize your Google Ads conversion journey https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/#respond Tue, 21 Dec 2021 08:45:42 +0000 https://www.smartinsights.com/?p=122498 Do you understand your Google Ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/how-to-optimize-your-google-ads-conversion-journey/feed/ 0 Which CX KPIs should marketers pay attention to? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/#respond Thu, 26 Aug 2021 14:10:00 +0000 https://www.smartinsights.com/?p=133794 Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When these metrics, also known as key performance indicators (KPIs), …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/which-cx-metrics-add-marketing-kpis/feed/ 0 Neuromarketing explained [key concepts and recommendations] https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-neuromarketing/ https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-neuromarketing/#respond Tue, 24 Aug 2021 14:00:44 +0000 https://www.smartinsights.com/?p=126090 Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/an-introduction-to-neuromarketing/feed/ 0 How to measure the ROI of your content marketing https://www.smartinsights.com/content-management/measure-content-marketing-roi/ https://www.smartinsights.com/content-management/measure-content-marketing-roi/#respond Wed, 18 Aug 2021 14:00:00 +0000 https://www.smartinsights.com/?p=136432 You need better content marketing metrics - ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, …..

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]]> https://www.smartinsights.com/content-management/measure-content-marketing-roi/feed/ 0 Marketing ROI calculator and acquisition essentials https://www.smartinsights.com/digital-marketing-strategy/acquisition-marketing-roi-calculation-essentials/ https://www.smartinsights.com/digital-marketing-strategy/acquisition-marketing-roi-calculation-essentials/#respond Thu, 08 Apr 2021 14:45:00 +0000 https://www.smartinsights.com/?p=140271 To earn the respect of your executive team, you need to speak their language - and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/acquisition-marketing-roi-calculation-essentials/feed/ 0 6 chatbot best practices for e-commerce sites https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/ https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/#respond Wed, 08 Jul 2020 14:23:00 +0000 https://www.smartinsights.com/?p=140770 Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..

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]]> https://www.smartinsights.com/customer-relationship-management/6-chatbot-best-practices-for-e-commerce-sites/feed/ 0 Effective email marketing – Capture more abandoned carts with this email sequence https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/ https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/#respond Tue, 19 May 2020 18:42:39 +0000 https://www.smartinsights.com/?p=124477 Recapture the attention - and transactions - of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..

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]]> https://www.smartinsights.com/email-marketing/email-communications-strategy/capture-abandoned-carts-email-marketing-sequence/feed/ 0 Amplify the impact of your digital marketing management https://www.smartinsights.com/managing-digital-marketing/personal-career-development/amplify-impact-digital-marketing-management/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/amplify-impact-digital-marketing-management/#respond Tue, 14 Apr 2020 20:07:47 +0000 https://www.smartinsights.com/?p=152383 Now more than ever it’s essential to amplify the impact of your digital marketing management. Here we show you how to do this by boosting both your operational and leadership effectiveness. It’s essential to boost your management skills Now, more …..

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