Always-on communications https://www.smartinsights.com/tag/always-on-communications/ Digital Marketing > The Marketing Strategy Blog Wed, 10 Apr 2024 13:55:27 +0000 en-US hourly 1 What is always-on marketing? https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/#comments Wed, 10 Apr 2024 14:00:34 +0000 http://www.smartinsights.com/?p=33459 Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/feed/ 3 What is customer lifecycle marketing? https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/#comments Thu, 08 Feb 2024 13:00:00 +0000 http://www.smartinsights.com/?p=68212 Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far …..

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]]> https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/feed/ 3 What are integrated marketing communications? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/#comments Fri, 03 Sep 2021 14:00:58 +0000 http://www.smartinsights.com/?p=3630 A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on …..

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]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-right-touching-for-customer-communications/feed/ 4 Our recommended tools to strengthen your brand development strategy https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/ https://www.smartinsights.com/online-brand-strategy/brand-development/how-your-brand-communication-could-be-costing-you-leads/#respond Tue, 02 Feb 2021 15:00:00 +0000 https://www.smartinsights.com/?p=149279 If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google …..

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