Integrated marketing campaign examples - Smart Insights https://www.smartinsights.com/tag/integrated-marketing-campaign-examples/ Digital Marketing > The Marketing Strategy Blog Thu, 13 Jun 2024 14:20:59 +0000 en-US hourly 1 Creating an integrated marketing strategy with the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/#comments Tue, 23 Apr 2024 13:00:07 +0000 http://www.smartinsights.com/?p=18304 Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/planning-an-integrated-marketing-strategy/feed/ 2 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/ https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/#respond Tue, 30 Jan 2024 09:00:00 +0000 https://www.smartinsights.com/?p=132278 Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/organize-campaign-plan-race-framework/feed/ 0 What is sustainable marketing and how should you use it? https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/ https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/#respond Thu, 17 Nov 2022 16:00:18 +0000 https://www.smartinsights.com/?p=145533 Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in …..

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]]> https://www.smartinsights.com/online-brand-strategy/brand-positioning/sustainable-marketing-how-should-you-use-it/feed/ 0 Campaign of the Week: How Spotify showed the power of data analytics in their marketing campaign https://www.smartinsights.com/traffic-building-strategy/campaign-of-the-week-how-spotify-showed-the-power-of-data-analytics-in-their-marketing-campaign/ https://www.smartinsights.com/traffic-building-strategy/campaign-of-the-week-how-spotify-showed-the-power-of-data-analytics-in-their-marketing-campaign/#respond Fri, 26 Oct 2018 14:00:40 +0000 https://www.smartinsights.com/?p=121115 Campaign of the Week: Spotify use their data analytics in a risky but elegant marketing campaign When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. I myself have what could be …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-of-the-week-how-spotify-showed-the-power-of-data-analytics-in-their-marketing-campaign/feed/ 0 3 of the best Facebook campaign examples from 2017 https://www.smartinsights.com/social-media-marketing/facebook-marketing/3-best-facebook-campaign-examples-2017/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/3-best-facebook-campaign-examples-2017/#respond Wed, 13 Dec 2017 15:00:42 +0000 https://www.smartinsights.com/?p=104576 How three very different brands gained social success by creating Facebook campaigns that engaged users and got them talking In our Facebook marketing guide we share lots of examples of practical techniques for businesses to achieve their goals. We're always on the lookout …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/3-best-facebook-campaign-examples-2017/feed/ 0 Contemporary examples of innovative marketing campaigns https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/ https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/#respond Mon, 05 Jun 2017 14:00:00 +0000 http://www.smartinsights.com/?p=87537 Recent successful marketing campaigns to inspire your marketing efforts Launching a contemporary digital marketing campaign can be tricky and involves several layers of integration. What makes a campaign contemporary is its use of new and innovative digital channels and how you …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-creative/contemporary-examples-innovative-marketing-campaigns/feed/ 0 The 7 rules of successful SMS Marketing campaigns https://www.smartinsights.com/mobile-marketing/sms-marketing/7-rules-sms-marketing/ https://www.smartinsights.com/mobile-marketing/sms-marketing/7-rules-sms-marketing/#respond Thu, 27 Apr 2017 08:00:00 +0000 http://www.smartinsights.com/?p=86084 How to create and implement a successful SMS marketing campaign There are countless reasons why your business should consider implementing SMS marketing as part of your overall communications strategy. It’s budget-friendly - you can send messages from around 2p / …..

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]]> https://www.smartinsights.com/mobile-marketing/sms-marketing/7-rules-sms-marketing/feed/ 0 Three examples of integrated campaigns https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/three-examples-integrated-campaigns/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/three-examples-integrated-campaigns/#comments Wed, 25 Jun 2014 11:29:15 +0000 http://www.smartinsights.com/?p=38256 Incorporating the 4Cs of integrating digital marketing into marketing campaigns Do you know the “4Cs” of integrated campaigns? When thinking about how to create a successful integrated marketing campaign, Pickton and Broderick’s 4 Cs explained in their book Integrated Marketing Communications …..

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