Customer engagement strategy - Smart Insights

How to rise above the noise and win millennials’ hearts

Expert commentator — Tue, 07 Jul 2020 11:00:00 +0000

Millennials want the same thing as every other age group, it's just the channels for delivering it that have changed They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy …..

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Customer experience statistics for 2020

Expert commentator — Tue, 25 Feb 2020 09:20:54 +0000

Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than ever. With competition increasing, the digital world making it …..

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4 ways for brands to gain fanatics

Expert commentator — Wed, 19 Feb 2020 11:20:00 +0000

If you can get customers to become loyal to your brand, their lifetime value to your company will skyrocket. Turning customers into loyalists was once the holy grail of branding: If you can get customers to become loyal to your …..

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AR for customer engagement: when and how to use it right

Expert commentator — Mon, 27 Jan 2020 15:00:00 +0000

The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity - but can marketers use the same technology to attract users and make them buy more? …..

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How to successfully remarket to past customers

Expert commentator — Thu, 12 Dec 2019 15:09:49 +0000

It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small "brick and mortar" boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..

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How to supercharge your post purchase engagement effectively

Expert commentator — Wed, 13 Nov 2019 11:00:00 +0000

Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive. In this modern digital world, with fleeting loyalties and diminishing attention span, …..

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3 low-cost marketing tactics that encourage high customer engagement

Expert commentator — Wed, 28 Aug 2019 10:00:00 +0000

Creative, low-cost ideas are the way of the future, and they work just as well (and sometimes better) as some of the most expensive methods of marketing Despite what you may have heard from expensive marketing companies, it doesn’t take …..

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Boost your open rates through messaging apps [Infographic]

Expert commentator — Wed, 17 Jul 2019 10:00:00 +0000

One of the newest tools in digital marketing, messenger applications present a great opportunity for brands to boost their open rates, enhance their visibility, and build a great relationship with customers Messaging applications are online communication channels that facilitate free, …..

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Forget about finding the perfect moment; engage your audience all year

Expert commentator — Fri, 18 May 2018 08:00:56 +0000

Consistent connection matters, regardless of the season Communicating with your customers isn't about waiting for the right moment. It's about reaching them during times of need, times of plenty, and everywhere in between. Take educators, for example. Although most schools make …..

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Why customer experience journey mapping needs ‘big data’ to succeed

Content Partner — Thu, 17 May 2018 13:30:00 +0000

CXJM is essential to help you lay down your plan of attack and start realizing the opportunities for delivering against customer experience objectives It's no secret that most marketers are on the same trajectory and curve when it comes to …..

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