Dave Chaffey https://www.smartinsights.com/author/davechaffey/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Jun 2024 10:42:44 +0000 en-US hourly 1 RACE digital marketing strategy example https://www.smartinsights.com/digital-marketing-strategy/race-digital-marketing-strategy-example/ Fri, 14 Jun 2024 10:41:01 +0000 https://www.smartinsights.com/?p=168924 An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to …..

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]]> Free 3-page marketing plan template for a small business https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/free-sme-smb-marketing-plan-template/ Tue, 21 May 2024 10:48:04 +0000 https://www.smartinsights.com/?p=167437 Use our simple, 15 section download to quickly create a marketing plan for your business Many marketing plan templates you will find online were created long ago for larger businesses and aren’t so relevant to small and startup business competing …..

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]]> How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 02 May 2024 09:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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]]> Global social media statistics research summary May 2024 https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#comments Wed, 01 May 2024 07:10:13 +0000 http://www.smartinsights.com/?p=10523 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/feed/ 494 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Thu, 25 Apr 2024 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 19 Apr 2024 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 What is always-on marketing? https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/#comments Wed, 10 Apr 2024 14:00:34 +0000 http://www.smartinsights.com/?p=33459 Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/feed/ 3 2024 essential digital marketing tools [Infographic] https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/ https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/#comments Tue, 09 Apr 2024 15:15:00 +0000 http://www.smartinsights.com/?p=70837 Audit your MarTech stack and quickly compare 30 different types of digital marketing tools available at different price points for businesses in 2024 As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools …..

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]]> https://www.smartinsights.com/digital-marketing-platforms/essential-digital-marketing-tools-infographic/feed/ 3 The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Mon, 08 Apr 2024 10:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen - or even better, used - our Content Marketing Matrix developed with …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/feed/ 1 The best Generative AI tools for writing marketing plans and strategies? https://www.smartinsights.com/digital-marketing-strategy/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies/ Fri, 22 Mar 2024 10:42:34 +0000 https://www.smartinsights.com/?p=168462 From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..

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