Customer retention strategy - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/customer-retention-strategy/ Digital Marketing > The Marketing Strategy Blog Tue, 17 Dec 2019 11:09:22 +0000 en-US hourly 1 How to use culture to improve customer lifetime value https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/#respond Tue, 17 Dec 2019 11:10:00 +0000 https://www.smartinsights.com/?p=134148 Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations "Know your audience" is Marketing 101, so why do so many marketing leaders miss the …..

The post How to use culture to improve customer lifetime value appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/improve-customer-lifetime-value/feed/ 0 How to discover your customers’ unanswered questions (because they are hurting your conversions) https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/discover-your-customers-unanswered-questions/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/discover-your-customers-unanswered-questions/#respond Thu, 21 Nov 2019 09:00:00 +0000 https://www.smartinsights.com/?p=147190 Answering the real questions your customers are asking can form an important part of your customer retention plan. Customers have questions. You have answers — or so they hope! By leaving any key questions unanswered, you risk: Your prospects bailing …..

The post How to discover your customers’ unanswered questions (because they are hurting your conversions) appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/discover-your-customers-unanswered-questions/feed/ 0 Why travel marketing shouldn’t end at a booking https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/why-travel-marketing-shouldnt-end-at-booking/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/why-travel-marketing-shouldnt-end-at-booking/#respond Fri, 30 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=142914 Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients Don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who …..

The post Why travel marketing shouldn’t end at a booking appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/why-travel-marketing-shouldnt-end-at-booking/feed/ 0 8 practical tips to reduce SaaS customer churn https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/8-practical-tips-reduce-saas-customer-churn/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/8-practical-tips-reduce-saas-customer-churn/#respond Tue, 13 Mar 2018 09:00:27 +0000 https://www.smartinsights.com/?p=111177 Churn is a growth and revenue killer but it’s not something that occurs when the customer is abandoning you. It is a customer lifecycle problem, which should be tackled throughout your entire relationships with customers (and even before they start). …..

The post 8 practical tips to reduce SaaS customer churn appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/8-practical-tips-reduce-saas-customer-churn/feed/ 0 3 top tips for retaining loyal customers https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/3-top-tips-for-retaining-loyal-customers/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/3-top-tips-for-retaining-loyal-customers/#respond Fri, 02 Mar 2018 15:00:28 +0000 https://www.smartinsights.com/?p=110209 Learn how to retain the customers you already have Strategies for winning new customers are always being tried and tested, many without success. It is much harder to bring in a valuable volume of new customers than to make the …..

The post 3 top tips for retaining loyal customers appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/3-top-tips-for-retaining-loyal-customers/feed/ 0 How do return visits to a retail site affect purchase rate https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/return-visits-retail-site-affect-purchase-rate/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/return-visits-retail-site-affect-purchase-rate/#respond Thu, 27 Jul 2017 16:15:44 +0000 http://www.smartinsights.com/?p=92817 Chart of the day: Research shows the power of email marketing to encourage return visits Much of the insight about how our audiences interact with us online relates to acquisition channels and conversion to sale. So, I was interested to …..

The post How do return visits to a retail site affect purchase rate appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/return-visits-retail-site-affect-purchase-rate/feed/ 0 Creating a plan to improve online customer retention https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/retention_techniques/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/retention_techniques/#comments Wed, 19 Apr 2017 08:00:00 +0000 http://www.smartinsights.com/?p=41096 Practical customer retention tactics that any business can apply For any digital marketing strategy or digital communications plan, defining a set of objectives and clear strategy behind your plan is essential to the success. This post focuses on creating an actionable online customer retention plan, …..

The post Creating a plan to improve online customer retention appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/retention_techniques/feed/ 1 Do you have a customer retention plan? https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/customer-retention-plan/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/customer-retention-plan/#respond Tue, 18 Apr 2017 07:45:00 +0000 http://www.smartinsights.com/?p=39943 Why a focus on the fundamentals of customer retention is essential to business growth Many marketers are grappling with the challenges posed by fundamental changes in consumer behaviours, increasingly competitive markets and a host of digital technology developments, mobile innovations and social media proliferation. …..

The post Do you have a customer retention plan? appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/customer-retention-plan/feed/ 0 A majority of customers think loyalty programs are effective at getting them to return https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/majority-customers-think-loyalty-programs-effective-getting-return/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/majority-customers-think-loyalty-programs-effective-getting-return/#respond Mon, 05 Dec 2016 16:00:00 +0000 http://www.smartinsights.com/?p=81154 Chart of the Day: Customers around the world chose retailers with loyalty programs over ones which don't. As this chart from Nielson shows, customers spending decisions are highly likely to be influenced by the presence of a customer loyalty program, with 65% of …..

The post A majority of customers think loyalty programs are effective at getting them to return appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/majority-customers-think-loyalty-programs-effective-getting-return/feed/ 0 Which online activities primarily drive customer retention for your organization? [#ChartoftheDay] https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/ https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/#respond Fri, 26 Aug 2016 09:00:00 +0000 http://www.smartinsights.com/?p=77362 Retention strategy often takes a backseat in marketing efforts, find out what leading global travel brands are doing to combat this. Performance Horizon and WBR Digital have recently joined forces to publish the Benchmarking Performance Marketing and Digital Strategy in …..

The post Which online activities primarily drive customer retention for your organization? [#ChartoftheDay] appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/online-activities-primarily-drive-customer-retention-organization-chartoftheday/feed/ 0