What is it? Digital marketing definitions and glossary - Smart Insights

What is customer lifecycle marketing?

Dave Chaffey — Thu, 08 Feb 2024 13:00:00 +0000

Create a co-ordinated 'always-on' digital marketing strategy for the whole customer lifecycle to boost conversions and retention It's no secret that engaging your customers is crucial to achieving continued sales, and it's also well known that it is usually far …..

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What is digital marketing? Our visual summary of 18 key techniques

Dave Chaffey — Sat, 02 Dec 2023 08:10:00 +0000

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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What is programmatic marketing?

Dave Chaffey — Wed, 22 Dec 2021 10:45:00 +0000

How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business? In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be …..

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6 reasons why you need a social media strategy

James Gurd — Tue, 19 Feb 2019 15:00:00 +0000

Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organization will use social media to achieve its communications aims and the supporting platform and tools …..

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What is ‘digital branding’?

Expert commentator — Mon, 06 Mar 2017 15:00:19 +0000

The term digital branding is often used, but what actually is ‘digital branding’? As a strategist and brand planner, I find the use of the term 'digital branding' curious. Do we use the term ‘TV branding’ or ‘radio branding’? Digital marketing …..

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What is Predictive Intelligence and how it’s set to change marketing in 2016

Expert commentator — Thu, 11 Feb 2016 08:15:00 +0000

Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we're seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and …..

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Digital Transformation definition

Alexander Clark — Fri, 29 Jan 2016 11:45:00 +0000

Technology is advancing at such a rapid pace and many businesses are struggling to keep up. In recent years, the introduction of 3D printing, intelligent robots and self-driving cars are all facilitating a technological change that is happening at lightning …..

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Agile Digital Marketing: What is it and how to implement it?

Expert commentator — Mon, 27 Jul 2015 10:00:00 +0000

Agility is the key to staying at the cutting edge of a changing industry We live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, …..

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What is Social media listening?

Expert commentator — Wed, 30 Apr 2014 06:50:00 +0000

A guide to process, tools and examples for social media listening What I’ve leant from social media listening Two recent reports highlight the fact the business are not taking social media listening seriously and it’s still in its infancy. A study …..

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