Comments on: The difference between paid, owned and earned media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/ Digital Marketing > The Marketing Strategy Blog Fri, 09 Feb 2024 15:11:43 +0000 hourly 1 By: The Content Distribution Matrix [#infographic] – The Digital Marketing Hub https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-68773 Wed, 01 Jul 2020 06:42:39 +0000 http://www.smartinsights.com/?p=5973#comment-68773 […] At the same time, I felt it needed a follow-on activity to help businesses do a similar type of gap analysis of how they’re promoting their content, or as many content marketing gurus call it, ‘content marketing distribution’. Content marketing distribution is aimed at getting the most from your investment in content assets by using different forms of paid, earned and owned media to enable you to reach your target audiences (see our Paid vs Owned vs Earned definition). […]

]]> By: Why Digital Marketing ? – GRABSHINE https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-68661 Wed, 24 Jun 2020 08:30:58 +0000 http://www.smartinsights.com/?p=5973#comment-68661 […] media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and […]

]]> By: What is Digital Marketing? – Movia Media https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-68532 Thu, 11 Jun 2020 15:40:48 +0000 http://www.smartinsights.com/?p=5973#comment-68532 […] media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and […]

]]> By: Introducing RACE: a sensible framework to enhance your digital advertising – Corner Wire https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-68368 Wed, 27 May 2020 17:00:58 +0000 http://www.smartinsights.com/?p=5973#comment-68368 […] 1. REACH. Attain includes constructing consciousness of a model, its merchandise, and providers on different web sites and in offline media to be able to construct visitors by driving visits to totally different net presences like your primary website, microsites or social media pages. It includes maximizing attain over time to create a number of interactions utilizing totally different paid, owned and earned media touchpoints. […]

]]> By: Introducing RACE: a practical framework to improve your digital marketing | Web Nerds https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-68361 Wed, 27 May 2020 15:03:20 +0000 http://www.smartinsights.com/?p=5973#comment-68361 […] 1. REACH. Reach involves building awareness of a brand, its products, and services on other websites and in offline media in order to build traffic by driving visits to different web presences like your main site, microsites or social media pages. It involves maximizing reach over time to create multiple interactions using different paid, owned and earned media touchpoints. […]

]]> By: 網路行銷必修課 - RACE 行銷漏斗 (Marketing Funnel) - Super Cat - DIY E-commerce | 電子商務教學 https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-67868 Fri, 01 May 2020 03:46:57 +0000 http://www.smartinsights.com/?p=5973#comment-67868 […] 圖片來源 : Smart Insights  […]

]]> By: Paid, Owned, Earned – POE Media – Gilles Hemery – Marketing & Development https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-67861 Thu, 30 Apr 2020 15:41:12 +0000 http://www.smartinsights.com/?p=5973#comment-67861 […] graphic explanations of POE Media on Smart Insight that makes it very […]

]]> By: 1min30 https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-50707 Mon, 28 Mar 2016 21:38:16 +0000 http://www.smartinsights.com/?p=5973#comment-50707 Hello,

To make the PESO model more lively and to use it in business pitch we have developped an animated version of the model, see here:
https://www.1min30.com/peso-model/index_EN.html

You are welcome to use it in your own business and to embed it on your website using the following iframe.

Gabriel Dabi-Schwebel
Owner of 1min30, a french Inbound marketing agency

]]> By: LIsara He https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-20349 Tue, 13 May 2014 18:02:00 +0000 http://www.smartinsights.com/?p=5973#comment-20349 thanks

]]> By: LIsara He https://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/new-media-options/#comment-20348 Tue, 13 May 2014 18:01:00 +0000 http://www.smartinsights.com/?p=5973#comment-20348 quite useful

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