Comments on: What is the difference between efficiency and effectiveness marketing measures?

By: melody kalsong

melody kalsong — Tue, 07 Apr 2015 07:24:34 +0000

this helps me a lot with my assignment. Thanks

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vincent barr — Sun, 07 Dec 2014 03:37:00 +0000

Is there a reason the last row is a duplicate of the previous row?

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By: poran

poran — Mon, 15 Sep 2014 09:56:00 +0000

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By: George

George — Thu, 14 Aug 2014 02:43:00 +0000

Thanks for this article. One of the striking differences is that while efficiency decreases cost of operations effectiveness maximizes output or profit margin without additional cost.

By: Jomo74

Jomo74 — Tue, 10 Jun 2014 21:40:00 +0000

In reply to Learner.

Hybrid car is efficient… Lamborghini is effective.. big similarities with a difference..

By: omar

omar — Wed, 22 Jan 2014 12:56:00 +0000

any body with a little common sense can do the right thing ! while not everybody can do the thing right .

By: Dave Chaffey

Dave Chaffey — Fri, 02 Aug 2013 16:32:00 +0000

In reply to Martin.

Yes – it does since any of the RACE metrics can be either efficiency or effectiveness although the precise categorisation probably doesn’t matter.

By: Martin

Martin — Fri, 02 Aug 2013 05:32:00 +0000

“Average Orde Value” is assigned to effectiveness (RACE) AND to efficiency (BSC). Does this make sense?