Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations that will feature across Facebook's portfolio of social media app platforms.
As the majority of us are now interacting and engaging with our connections in a virtual way. Facebook is planning on stepping up its game to enhance the experience and social reach of its platform by providing more tools for people to connect and engage with.
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Instagram Live available on desktop PCs - You can view Instagram Live streams via the web by logging in on the desktop site.
On video usage, Zuckerberg has provided further insights and says that:
It's fair to say, the announcement made by Mark Zuckerberg is quite a big statement on the social media's intent, to provide a highly engaging and relevant set of video tools into the market place. The rising popularity of new platforms engaging communities, businesses, family, and friends, like Zoom, has not gone unnoticed by Facebook.
For marketers, new tools on a social media app platform, where so many people are now conducting calls on, presents a potential future opportunity for brands to engage with through a new advertising medium and acquisition channel.
Further market developments in the social media world, also provides a check-point for many marketers to review their content strategy and mediums of how brands are communicating to its core audience. What the insight and innovation do highlight is, video engagement for many brands is a key development area to focus and interact with its core audience.
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A lot of the new tools announced by Mark Zuckerberg are still in development or final testing phase before they are fully released. Rooms are now being tested with a selected group of users, with a broader rollout planned "in the coming weeks".
Staying connected with family, friends, and communities will become even more accessible, thanks to the benefits of the digital world and social media app. It is amazing to see how brands are adapting to not just meet the needs of their internal objectives or competitor threats in the industry but focusing on the customer experience. This customer experience development also provides further insight for marketers, to build high-level engagement strategies into their digital marketing plans going forward, to engage their audience, and build customer loyalty.
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