Posts by James Gurd
James is an Ecommerce consultant and owner of Digital Juggler, an E-commerce and Digital Marketing consultancy helping retailers develop, execute and evolve E-commerce strategies and optimise their digital channel. With a background as a Head of E-commerce and also agency side as Head of Client Development, he has experienced life on both sides of the fence. He has helped companies like A&N Media, Sweaty Betty and Smythson to manage RFP/ITT proposals. and been lead consultant on high profile projects for Econsultancy, Salmon and Greenwich Consulting. He is a guest blogger for Econsultancy, for whom he also writes best practice guides, regularly contributes to industry events and co-hosts #ecomchat, a weekly Twitter chat for e-commerce knowledge sharing. For e-commerce advice and support, connect with James on LinkedIn and Twitter.
Recommended design patterns and best practices for your Basket/Shopping Bag Here is the 6th in my series of posts on recommended Ecommerce page layouts. We’ve been working our way down the funnel, so now we move from product pages to improving your Basket …..
Recommended design patterns and best practices for retail Search Results Page This is the 5th in the series looking at key Ecommerce pages, we hope it gives you some ideas for testing and improving your on-site search page. It’s a key page on …..
Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing …..
Recommended design patterns and best practices for retail Home Pages This is the first in a series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on Ecommerce sites following …..
Recommended design patterns and best practices for your Checkout Funnel Checkout design is the last in our series of posts covering design best practices for different parts of the Ecommerce customer journey. Previous posts include discussion and examples and potential design elements to test for: …..
A recommended wireframe and best practice examples for retail Product Details Pages In part four of our review of best practices for different types of retail site pages we will cover the Product Details Page (PDP). Of course, the product page template is …..
Recommended design patterns and best practices for online retail Product category pages This is the second in the series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on …..
SEO is…. alive! In this post we’re sharing this highly rated presentation to our Digital Marketing 2014 Summit from regular contributor and author of our SEO guide, James Gurd who explained how SEO has evolved and will continue to evolve. …..
What makes a good ecommerce landing page? So, what does make an effective landing page for an Ecommerce site? Well, I’m going to give a typical consultant’s answer – “it depends”; on the campaign and your goal for the landing …..
Building your landing pages around the call-to-action ‘Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to …..
