James Story, Author at Smart Insights https://www.smartinsights.com/author/james-story/ Digital Marketing > The Marketing Strategy Blog Wed, 23 Sep 2020 15:35:23 +0000 en-US hourly 1 Using the PESTLE analysis model https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/ https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/#comments Wed, 23 Sep 2020 16:00:22 +0000 http://www.smartinsights.com/?p=42503 Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..

The post Using the PESTLE analysis model appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-models/pestle-analysis-model/feed/ 1 Infographic: Your Digital Career Opportunities https://www.smartinsights.com/managing-digital-marketing/personal-career-development/infographic-your-digital-career-opportunities/ https://www.smartinsights.com/managing-digital-marketing/personal-career-development/infographic-your-digital-career-opportunities/#respond Fri, 14 Aug 2020 14:00:00 +0000 https://www.smartinsights.com/?p=119136 A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..

The post Infographic: Your Digital Career Opportunities appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/personal-career-development/infographic-your-digital-career-opportunities/feed/ 0 How to use the McKinsey 7S model in marketing https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/ https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/#comments Mon, 17 Feb 2020 09:00:00 +0000 http://www.smartinsights.com/?p=33286 An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..

The post How to use the McKinsey 7S model in marketing appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/marketing-models/mckinsey-7s-model/feed/ 3 Opinion: Fake news campaigns are lazy and irresponsible https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/ https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/#respond Wed, 30 Oct 2019 09:00:57 +0000 https://www.smartinsights.com/?p=145584 Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..

The post Opinion: Fake news campaigns are lazy and irresponsible appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-pr/online-pr-strategy/opinion-fake-news-campaigns-are-lazy-and-irresponsible/feed/ 0 Nearly half of content is created to generate awareness/interest https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/ https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/#respond Thu, 15 Nov 2018 11:00:09 +0000 https://www.smartinsights.com/?p=128385 Chart of the Day: 47% of content is for top of funnel buyers Research published from the Content Marketing Institute has shown that almost half of the content created by B2B marketers is for early-stage buyers - to generate awareness and …..

The post Nearly half of content is created to generate awareness/interest appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/managing-content-marketing/nearly-half-of-content-is-created-to-generate-awareness-interest/feed/ 0 Instagram popularity picking up among US teens https://www.smartinsights.com/social-media-marketing/instagram-popularity-picking-up-among-us-teens/ https://www.smartinsights.com/social-media-marketing/instagram-popularity-picking-up-among-us-teens/#respond Thu, 08 Nov 2018 16:00:48 +0000 https://www.smartinsights.com/?p=127897 Chart of the Day: Snapchat and Instagram dominate teens' favourite social media platform Piper Jaffrey has released the results from its twice-annual survey of US teens into their favourite brands, websites, and social media platforms. The results show that Snapchat …..

The post Instagram popularity picking up among US teens appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/instagram-popularity-picking-up-among-us-teens/feed/ 0 How Gen Z use different social media platforms https://www.smartinsights.com/social-media-marketing/how-gen-z-use-different-social-media-platforms/ https://www.smartinsights.com/social-media-marketing/how-gen-z-use-different-social-media-platforms/#respond Thu, 01 Nov 2018 15:00:00 +0000 https://www.smartinsights.com/?p=126941 Chart of the Day: Facebook still used for group events - Instagram top for following brands Much has been made of Generation Z abandoning Facebook for the likes of Instagram and Snapchat. While Facebook has reportedly been dropping in popularity …..

The post How Gen Z use different social media platforms appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/how-gen-z-use-different-social-media-platforms/feed/ 0 Want people to read your newsletters? Work on your subject line https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/#respond Thu, 25 Oct 2018 15:00:51 +0000 https://www.smartinsights.com/?p=126409 Chart of the Day: Why people aren't reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come …..

The post Want people to read your newsletters? Work on your subject line appeared first on Smart Insights.

]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/feed/ 0 Customers prefer marketplace to retailers for repeat purchases https://www.smartinsights.com/ecommerce/customers-prefer-marketplace-to-retailers-for-repeat-purchases/ https://www.smartinsights.com/ecommerce/customers-prefer-marketplace-to-retailers-for-repeat-purchases/#respond Thu, 11 Oct 2018 15:00:15 +0000 https://www.smartinsights.com/?p=126003 Chart of the Day: Shopping moves away from retailers after the first purchase If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re …..

The post Customers prefer marketplace to retailers for repeat purchases appeared first on Smart Insights.

]]> https://www.smartinsights.com/ecommerce/customers-prefer-marketplace-to-retailers-for-repeat-purchases/feed/ 0 It takes five purchases for a customer to become loyal https://www.smartinsights.com/customer-relationship-management/it-takes-five-purchases-for-a-customer-to-become-loyal/ https://www.smartinsights.com/customer-relationship-management/it-takes-five-purchases-for-a-customer-to-become-loyal/#respond Thu, 04 Oct 2018 15:00:04 +0000 https://www.smartinsights.com/?p=125660 Chart of the Day: Brand loyalty is alive, but customers have expectations Everyone wants to create brand loyalty with their customers. It means that you’ve become a go-to brand for their needs and that customers will choose your products over …..

The post It takes five purchases for a customer to become loyal appeared first on Smart Insights.

]]> https://www.smartinsights.com/customer-relationship-management/it-takes-five-purchases-for-a-customer-to-become-loyal/feed/ 0