Comments on: The 5 best marketing channels for small businesses and startups

By: 99 Growth Hacking Jargon Terms - Klint Marketing - Digital Marketing Agency

99 Growth Hacking Jargon Terms - Klint Marketing - Digital Marketing Agency — Fri, 31 Jul 2020 11:22:08 +0000

[…] is done by continuous experimentation and creative usage of the most suitable online marketing channels, digital tools, and strategies for the given […]

By: What Every Marketer Needs to Know about Digital Marketing in Multiple Languages | born to be global

Sat, 30 May 2020 19:05:50 +0000

[…] harder and harder to get people’s attention. Channels have multiplied and so has the complexity of the marketer’s workload. For a digital ad, you have to think […]

By: Data Onboarding: Unlocking the Magical Door to People-Based Marketing

Data Onboarding: Unlocking the Magical Door to People-Based Marketing — Sat, 23 May 2020 13:27:18 +0000

[…] why? Online brands are grabbing more customers through multiple online channels. Since our access to gadgets/digital devices has become easy, online shopping is trending like […]

By: SMstudy

SMstudy — Tue, 12 Jul 2016 06:57:54 +0000

Appreciate your efforts put in for this article, also read my article here!…
https://smstudyvmedu.wordpress.com/2016/07/12/importance-of-understanding-and-evaluating-digital-marketing-channels/

By: Dan Barker

Dan Barker — Sun, 16 Aug 2015 12:59:22 +0000

Slightly sad to see the linked spreadsheet is now advertising a paid, expanded version. (Especially a shame as I’d submitted a list of extra channels, and I presume others had too). But, I suppose that is life & it’s up to you to do as you wish with the tool.

By: Jennifer Le Roux

Jennifer Le Roux — Wed, 25 Feb 2015 11:00:06 +0000

I am just working on our latest blog post and came across this article. A fantastic resource for marketing channels but wanted to elaborate on the definition between multi and omni.

In our experience here at Rakuten Attribution (formerly DC Storm), multichannel marketers tend to be focused on their digital marketing channels, which means that the picture is still not quite full enough to fairly attribute value across those online channels. A PPC campaign for example may impact offline sales but there is no measurement in place to capture that. Effectively, multichannel is still a siloed approach, i.e. ‘online only’ similar to the historical in-channel approach many marketers were following in 2010.

Omnichannel marketing is something we have been doing before it had a name. Under our definition – omnichannel is measuring all of your marketing channels across online and offline, so that online marketing activity can be linked to offline sales.

Ultimately, it’s about awarding value to all of your marketing channels fairly based on their performance in the marketing mix.

By: Dave Chaffey

Dave Chaffey — Wed, 04 Feb 2015 16:10:00 +0000

In reply to Carla Dawson.

Thanks Carla, most of these options are open to NfP too – a nice simple tool to discuss is this Bullseye framework: http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/prioritising-digital-marketing-radar/

By: Carla Dawson

Carla Dawson — Wed, 04 Feb 2015 15:08:00 +0000

This is a fantastic list. Just out of curiosity, have you considered analyzing it from a Non profit Org’s point of view?

By: Emmanuel de Hemptinne

Emmanuel de Hemptinne — Sat, 24 May 2014 16:19:00 +0000

Thanks a lot for this precious information, it really helps to have the full scope of integration opportunities when building the Digtial Marketing Strategy

By: Matthew Chase

Matthew Chase — Thu, 11 Jul 2013 18:05:00 +0000

Have you come across a more detailed process for assessing and then modeling the likely ROI on a “new” channel (in this case B2C)?