Content marketing planning - Smart Insights https://www.smartinsights.com/archive/content-management/content-marketing-planning/ Digital Marketing > The Marketing Strategy Blog Wed, 01 Sep 2021 11:41:32 +0000 en-US hourly 1 Repurposing content: A short guide to strategic content marketing management https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/ https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/#respond Thu, 02 Sep 2021 14:00:13 +0000 https://www.smartinsights.com/?p=127078 Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that …..

The post Repurposing content: A short guide to strategic content marketing management appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/how-to-repurpose-your-content-a-short-guide/feed/ 0 ABC planning for content marketing prioritization https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/ https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/#respond Wed, 14 Jul 2021 15:00:00 +0000 http://www.smartinsights.com/?p=41802 A simple process for weighting your content prioritization The rise of always-on content marketing has led to a content tsunami, making cut-through more difficult, so teams need tools and approaches to balance their content priorities. In this post, I'll share …..

The post ABC planning for content marketing prioritization appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/abc-content-marketing/feed/ 0 Content marketing plan: 4 simple steps to success https://www.smartinsights.com/content-management/content-marketing-planning/4-steps-creating-content-marketing-plan/ https://www.smartinsights.com/content-management/content-marketing-planning/4-steps-creating-content-marketing-plan/#respond Thu, 08 Jul 2021 14:00:17 +0000 http://www.smartinsights.com/?p=42527 Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some …..

The post Content marketing plan: 4 simple steps to success appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/4-steps-creating-content-marketing-plan/feed/ 0 Writing a brilliant design brief https://www.smartinsights.com/content-management/writing-brilliant-design-brief/ https://www.smartinsights.com/content-management/writing-brilliant-design-brief/#respond Tue, 26 May 2020 12:50:00 +0000 https://www.smartinsights.com/?p=135337 How to write briefs that deliver great design work In an increasingly crowded world, design work is key for businesses as they fight for mental availability through distinctiveness and clear branding. As businesses put design at the heart of their …..

The post Writing a brilliant design brief appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/writing-brilliant-design-brief/feed/ 0 Building a content marketing editorial meeting https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/ https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/#respond Mon, 06 Jan 2020 11:25:00 +0000 https://www.smartinsights.com/?p=135007 Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content …..

The post Building a content marketing editorial meeting appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/building-a-content-marketing-editorial-meeting/feed/ 0 10 reasons why you need a 360 degree Content Marketing Audit https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/ https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/#respond Wed, 02 Oct 2019 14:09:19 +0000 https://www.smartinsights.com/?p=100946 Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, …..

The post 10 reasons why you need a 360 degree Content Marketing Audit appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/360-degree-content-marketing-audit/feed/ 0 The impact your content marketing mistakes are having on your brand https://www.smartinsights.com/content-management/content-marketing-planning/the-impact-your-content-marketing-mistakes-are-having-on-your-brand/ https://www.smartinsights.com/content-management/content-marketing-planning/the-impact-your-content-marketing-mistakes-are-having-on-your-brand/#respond Wed, 29 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138446 In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps …..

The post The impact your content marketing mistakes are having on your brand appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/the-impact-your-content-marketing-mistakes-are-having-on-your-brand/feed/ 0 The hidden dangers of planning a content marketing campaign https://www.smartinsights.com/content-management/content-marketing-planning/the-hidden-dangers-of-planning-a-content-marketing-campaign/ https://www.smartinsights.com/content-management/content-marketing-planning/the-hidden-dangers-of-planning-a-content-marketing-campaign/#respond Thu, 17 Jan 2019 11:00:00 +0000 http://www.smartinsights.com/?p=87748 The big mistakes that content marketers need to avoid when planning their campaigns While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can …..

The post The hidden dangers of planning a content marketing campaign appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/the-hidden-dangers-of-planning-a-content-marketing-campaign/feed/ 0 Why your content is being ignored and how to fix it https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/ https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/#respond Tue, 11 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=128892 Content marketing should explicitly be about promoting the right content to the right audience at the right time in order to achieve your marketing goals Whether you're creating content from scratch or refurbishing existing content, your goal should be to …..

The post Why your content is being ignored and how to fix it appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/why-your-content-being-ignored-how-to-fix-it/feed/ 0 6 challenges for content creators when establishing an online presence https://www.smartinsights.com/content-management/content-marketing-planning/6-challenges-content-creators-when-establishing-online-presence/ https://www.smartinsights.com/content-management/content-marketing-planning/6-challenges-content-creators-when-establishing-online-presence/#respond Tue, 30 Oct 2018 11:00:19 +0000 https://www.smartinsights.com/?p=126599 Anything that affects the performance of content should be a content creator’s business (even if not directly) Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead growth, and improve conversion rates. But content …..

The post 6 challenges for content creators when establishing an online presence appeared first on Smart Insights.

]]> https://www.smartinsights.com/content-management/content-marketing-planning/6-challenges-content-creators-when-establishing-online-presence/feed/ 0