Multichannel marketing plan - Smart Insights https://www.smartinsights.com/tag/multichannel-marketing-plan/ Digital Marketing > The Marketing Strategy Blog Fri, 14 Jun 2024 10:34:46 +0000 en-US hourly 1 How to create a marketing plan in 2024 https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 20 May 2024 10:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

The post How to create a marketing plan in 2024 appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Sun, 05 May 2024 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 How to align your marketing strategy with your objectives [framework and examples] https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/#comments Thu, 21 Mar 2024 11:25:34 +0000 http://www.smartinsights.com/?p=3354 An integrated marketing strategy means every element of your marketing plan must contribute towards your goals and objectives, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there is …..

The post How to align your marketing strategy with your objectives [framework and examples] appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/integrated-online-marketing-strategy-a-tool-for-integrating/feed/ 11 What is integrated marketing? https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/ https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/#respond Thu, 14 Mar 2024 09:00:00 +0000 http://www.smartinsights.com/?p=85734 Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - …..

The post What is integrated marketing? appeared first on Smart Insights.

]]> https://www.smartinsights.com/traffic-building-strategy/integrated-marketing-communications/what-is-integrated-marketing/feed/ 0 How to define SMART marketing objectives https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 06 Feb 2024 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

The post How to define SMART marketing objectives appeared first on Smart Insights.

]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Digital marketing strategy and planning template https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Wed, 31 Jan 2024 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

The post Digital marketing strategy and planning template appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 Digital marketing for manufacturers in the 4th industrial revolution https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-for-manufacturers-in-the-4th-industrial-revolution/ Wed, 24 Jan 2024 18:45:54 +0000 https://www.smartinsights.com/?p=159275 4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..

The post Digital marketing for manufacturers in the 4th industrial revolution appeared first on Smart Insights.

]]> SOSTAC® marketing planning model guide and the RACE Growth System https://www.smartinsights.com/digital-marketing-strategy/sostac-model/ https://www.smartinsights.com/digital-marketing-strategy/sostac-model/#comments Fri, 20 Oct 2023 14:35:30 +0000 http://www.smartinsights.com/?p=4596 What is PR Smith's SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don't know PR Smith's SOSTAC® model, it's worth getting to know if you're involved with …..

The post SOSTAC® marketing planning model guide and the RACE Growth System appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/sostac-model/feed/ 29 Need a marketing plan for your technology company? https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/ https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/#respond Mon, 05 Sep 2022 14:51:00 +0000 https://www.smartinsights.com/?p=134990 We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the …..

The post Need a marketing plan for your technology company? appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/technology-changing-consumer-behaviour-is-biggest-marketing-trend/feed/ 0 3 keys to embracing the omnichannel customer revolution https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/#respond Mon, 20 Jun 2022 10:00:00 +0000 https://www.smartinsights.com/?p=145940 Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues …..

The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights.

]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/3-keys-embracing-omnichannel-customer-revolution/feed/ 0