Customer segmentation/targeting - Smart Insights https://www.smartinsights.com/archive/digital-marketing-strategy/customer-segmentation-targeting/ Digital Marketing > The Marketing Strategy Blog Wed, 24 Jan 2024 13:37:27 +0000 en-US hourly 1 The segmentation, targeting, positioning (STP) marketing model https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/#comments Wed, 24 Jan 2024 13:40:00 +0000 http://www.smartinsights.com/?p=32773 How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/feed/ 16 How to build a successful account-based marketing (ABM) target list https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/#respond Tue, 15 Sep 2020 14:00:15 +0000 https://www.smartinsights.com/?p=109268 Practical AMB guidance for putting together your account-based marketing target list to get results, fast Account-based marketing starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/build-amb-target-list/feed/ 0 How to use traffic analytics for more hyper-targeted campaigns https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/#respond Fri, 19 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136418 When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/use-traffic-analytics-targeted-campaigns/feed/ 0 Get your data structure in shape for your next step in customer segmentation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/#respond Wed, 03 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=135649 A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/get-your-data-structure-in-shape-for-your-next-step-in-customer-segmentation/feed/ 0 The secret to a stronger customer communication strategy? Customize it by generation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/#respond Fri, 01 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=133806 Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customize-customer-communication-strategy-generation/feed/ 0 Using data and insights to target the home-mover market https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/using-data-insights-target-home-mover-market/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/using-data-insights-target-home-mover-market/#respond Mon, 22 Aug 2016 08:00:00 +0000 http://www.smartinsights.com/?p=76595 How to target your customers at the very moment they want your products Does your data tell you when and why your customers are most in need of your products and services? Can it deliver that insight right at the …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/using-data-insights-target-home-mover-market/feed/ 0 Data sources for customer analysis and targeting https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/sue-write-data-sources-customer-analysis/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/sue-write-data-sources-customer-analysis/#respond Thu, 15 Jan 2015 08:00:00 +0000 http://www.smartinsights.com/?p=42540 How well do businesses really know their customers? As consumer expectations for relevant content and offers grow as they experience top retailers such as Amazon, companies need to focus even more on customer experience through relevant communications. When completing our Managing Digital …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/sue-write-data-sources-customer-analysis/feed/ 0 Customer Segmentation – Are your customer footprints merely impressions in the sand? https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/ https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/#respond Fri, 28 Nov 2014 10:00:40 +0000 http://www.smartinsights.com/?p=42154 Customers have similar traits but are not all alike and should not be spoken to with a single message in the same manner and tone. This was initially looked at in an earlier article ‘Talk to your customers or talk …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/customer-segmentation-customer-footprints-merely-impressions-sand/feed/ 0 Understanding customers using Experian Mosaic Segmentation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/experian-mosaic/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/experian-mosaic/#respond Thu, 24 Apr 2014 07:00:00 +0000 http://www.smartinsights.com/?p=36340 A briefing on the new Experian UK Mosaic customer profiling I recently attended the re-launch of Experian’s UK 2014 Mosaic Segmentation. I thought it would be useful to share a summary which I hope will be useful for marketers, who have …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/experian-mosaic/feed/ 0 10 practical tests to improve customer segmentation https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-segmentation-tips/ https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/customer-segmentation-tips/#comments Tue, 04 Jun 2013 07:00:00 +0000 http://www.smartinsights.com/?p=26167 Review the quality of your audience segments with this checklist This blog post first appeared in the Arts Marketing Association’s, Journal of Arts Marketing, and we are now sharing it with Smartinsight's readers. For more free resources, case studies, research and toolkits to …..

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