Posts by Gavin Llewellyn
Gavin Llewellyn (LinkedIn) is an independent consultant. He is a Chartered Marketer who specialises in digital marketing, specifically in social media, SEO and online strategy. Gavin blogs at One Too Many Mornings where he offers advice, guidance and ideas on how individuals and companies can use digital marketing effectively to get found online, build engagement and generate conversion. You can Follow Gavin on Twitter.
Why taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to …..
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. …..
3 steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the …..
Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine …..
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more …..
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” …..
Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are …..
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
How to develop a clear marketing brief that unlocks insight and gets to the heart of the marketing challenge Our primary role as marketers is to constantly solve new and different types of challenges and demonstrate this insight through an …..
What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house …..
