John Newton, Author at Smart Insights https://www.smartinsights.com/author/jnewtonclickthrough-marketing-com/ Digital Marketing > The Marketing Strategy Blog Fri, 24 Apr 2020 09:43:28 +0000 en-US hourly 1 Ad credits from Google, Facebook and Tiktok to support businesses during the coronavirus pandemic https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/#respond Wed, 22 Apr 2020 08:22:59 +0000 https://www.smartinsights.com/?p=152622 Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/feed/ 0 The implications of recent Google AdWords changes to exact/phrase match targeting https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/#comments Mon, 18 Jun 2012 12:30:05 +0000 http://www.smartinsights.com/?p=14657 Practical tips to refine your PPC targeting Recent changes to Google’s AdWords tool allow PPC marketers to set up paid search campaigns without populating long lists of plurals, abbreviations, acronyms, misspellings and stems. In my last post, I mentioned the …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/exactphrase-match-targeting/feed/ 1 Reviewing your paid search marketing for 2012 https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/reviewing-your-paid-search-marketing-for-2012/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/reviewing-your-paid-search-marketing-for-2012/#respond Mon, 09 Jan 2012 08:56:19 +0000 http://www.smartinsights.com/?p=9438 7 quick win ideas for your Google Adwords campaigns At this time of year, search marketers are inundated with requests to push out new offers, react quickly to competitors’ promotions and, above all, maintain traffic levels and search engine visibility. …..

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