Best practice advice Archives - Smart Insights https://www.smartinsights.com/advicetype/best-practice-advice/ Digital Marketing > The Marketing Strategy Blog Fri, 31 May 2024 16:50:42 +0000 en-US hourly 1 How best to learn marketing skills for strategy https://www.smartinsights.com/marketing-skills-development/how-best-to-learn-marketing-skills/ Fri, 31 May 2024 14:33:55 +0000 https://www.smartinsights.com/?p=167869 Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying …..

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]]> 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 May 2024 13:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're not tracking your ROI per channel …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 How to create a marketing plan in 2024 https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/ https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/#comments Mon, 20 May 2024 10:40:32 +0000 http://www.smartinsights.com/?p=21374 A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed...

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]]> https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/feed/ 5 How to create and structure a social media campaign plan, step-by-step https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/#respond Fri, 10 May 2024 11:05:00 +0000 https://www.smartinsights.com/?p=146308 To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/how-to-plan-a-social-media-marketing-campaign-step-by-step/feed/ 0 How to structure an effective multichannel marketing plan https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/#respond Sun, 05 May 2024 10:00:15 +0000 http://www.smartinsights.com/?p=98744 What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/structure-effective-multichannel-marketing-plan/feed/ 0 How to structure an effective campaign plan to win more customers https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Thu, 25 Apr 2024 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual.  …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 10 reasons you need a digital marketing strategy in 2024 https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/ https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/#comments Fri, 19 Apr 2024 12:55:34 +0000 http://www.smartinsights.com/?p=2977 If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track...

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/feed/ 55 How effective is your digital media? https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/ https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/#respond Tue, 16 Apr 2024 13:30:53 +0000 https://www.smartinsights.com/?p=112207 Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-effective-is-your-digital-media/feed/ 0 What is always-on marketing? https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/ https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/#comments Wed, 10 Apr 2024 14:00:34 +0000 http://www.smartinsights.com/?p=33459 Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..

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]]> https://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/always-on-marketing/feed/ 3 The Content Distribution Matrix [#infographic] https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/#comments Mon, 08 Apr 2024 10:15:06 +0000 http://www.smartinsights.com/?p=42640 Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen - or even better, used - our Content Marketing Matrix developed with …..

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