Email creative and copywriting - Smart Insights https://www.smartinsights.com/archive/email-marketing/email-creative-and-copywriting/ Digital Marketing > The Marketing Strategy Blog Mon, 10 Feb 2020 11:27:34 +0000 en-US hourly 1 Email signatures that drive conversions https://www.smartinsights.com/email-marketing/email-signatures-that-drive-conversions/ https://www.smartinsights.com/email-marketing/email-signatures-that-drive-conversions/#respond Mon, 10 Feb 2020 11:30:00 +0000 https://www.smartinsights.com/?p=141514 Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to …..

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]]> https://www.smartinsights.com/email-marketing/email-signatures-that-drive-conversions/feed/ 0 The latest email design trends for 2020 [Infographic] https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-design-trends-2020-infographic/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-design-trends-2020-infographic/#respond Tue, 07 Jan 2020 14:50:00 +0000 https://www.smartinsights.com/?p=148468 Email design is constantly evolving with consumer preferences, so what trends do you need to be aware of in 2020? Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements.   The constant endeavor of …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-design-trends-2020-infographic/feed/ 0 Key principles to use rich media in emails https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/key-principles-to-use-rich-media-in-emails/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/key-principles-to-use-rich-media-in-emails/#respond Mon, 14 Oct 2019 10:00:00 +0000 https://www.smartinsights.com/?p=127330 With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/key-principles-to-use-rich-media-in-emails/feed/ 0 Email subject lines optimization hacks for better open rates https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-subject-lines-optimization-hacks-better-open-rates/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-subject-lines-optimization-hacks-better-open-rates/#respond Wed, 07 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=141757 It's crucial you choose your words wisely, especially when you are crafting an email subject line. Staying on top of all the emails you send — whether they're automated or one-shot kind of emails — can be tricky, especially when …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/email-subject-lines-optimization-hacks-better-open-rates/feed/ 0 Conjuring up the future with email design trends 2019 [infographic] https://www.smartinsights.com/email-marketing/conjuring-up-the-future-email-design-trends-2019/ https://www.smartinsights.com/email-marketing/conjuring-up-the-future-email-design-trends-2019/#respond Thu, 07 Feb 2019 09:00:44 +0000 https://www.smartinsights.com/?p=132955 Email has remained the workhorse of visual and interactive marketing and it will get more attention and credit in the coming years As we are well into the New Year now, the entire email fraternity is looking forward to some …..

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]]> https://www.smartinsights.com/email-marketing/conjuring-up-the-future-email-design-trends-2019/feed/ 0 Want people to read your newsletters? Work on your subject line https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/#respond Thu, 25 Oct 2018 15:00:51 +0000 https://www.smartinsights.com/?p=126409 Chart of the Day: Why people aren't reading your emails but are still subscribed to them The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/want-people-to-read-your-newsletters-work-on-your-subject-line/feed/ 0 Welcome Email Success [Case Study] https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/#respond Wed, 01 Aug 2018 08:00:03 +0000 https://www.smartinsights.com/?p=112495 Find out how Southbank improved their open and click-through rate with a simple email welcome sequence First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/welcome-email-success-case-study/feed/ 0 8 reasons why email is king https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/8-reasons-why-email-is-king/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/8-reasons-why-email-is-king/#respond Tue, 19 Jun 2018 10:00:37 +0000 https://www.smartinsights.com/?p=117827 Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times Emails have been in place for around four decades now. It is a remarkably cost-effective way to …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/8-reasons-why-email-is-king/feed/ 0 Revive your Email Marketing campaigns with classic email tactics [infographic] https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/revive-your-email-marketing-campaigns-with-classic-email-tactics-infographic/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/revive-your-email-marketing-campaigns-with-classic-email-tactics-infographic/#respond Thu, 17 May 2018 10:28:19 +0000 https://www.smartinsights.com/?p=115569 Use these 11 classic techniques to boost email engagement Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement. With 149,513 emails …..

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]]> https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/revive-your-email-marketing-campaigns-with-classic-email-tactics-infographic/feed/ 0 5 Elements of Great Webinar Promotion Emails https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/5-elements-great-webinar-promotion-emails/ https://www.smartinsights.com/email-marketing/email-creative-and-copywriting/5-elements-great-webinar-promotion-emails/#respond Mon, 18 Sep 2017 04:00:00 +0000 http://www.smartinsights.com/?p=96428 Create a webinar email that encourages more sign-ups When it comes to promoting your webinars, you just can’t beat email. We recently asked the live webinar audience how many pre-event promotional emails they send, and over 57% said they sent …..

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