B2B Content marketing - Smart Insights https://www.smartinsights.com/archive/b2b-digital-marketing/b2b-content-marketing/ Digital Marketing > The Marketing Strategy Blog Sun, 19 Nov 2023 11:27:09 +0000 en-US hourly 1 5 trending content marketing techniques for 2024 https://www.smartinsights.com/b2b-digital-marketing/trending-b2b-content-marketing-techniques-in-2024/ Fri, 17 Nov 2023 15:13:39 +0000 https://www.smartinsights.com/?p=167318 When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content marketers in 2023 already understand that taking …..

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]]> How to market a manufacturing company: marketing strategies and tactics to grow your business now https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/#respond Fri, 23 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=55154 The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we've learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-for-manufacturing/feed/ 0 Small business marketing: 5 strategies for growth https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-launch-grow-startup/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-launch-grow-startup/#respond Mon, 11 Jan 2021 15:00:00 +0000 https://www.smartinsights.com/?p=123200 If you're planning to launch or grow your SME in 2021, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability Launching a start-up can be an exhilarating experience. However, there's a difference between launching …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/content-marketing-launch-grow-startup/feed/ 0 How to plan a data-backed B2B content marketing strategy https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/#respond Tue, 11 Feb 2020 15:00:00 +0000 https://www.smartinsights.com/?p=149289 Looking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth The B2B purchase cycle is changing significantly - and so are decisionmakers, who are under more scrutiny …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-plan-data-backed-b2b-content-marketing-strategy/feed/ 0 How to create a B2B content marketing funnel https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/ https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/#respond Thu, 02 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148034 A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service According to Demand Metric, content marketing generates three times more leads …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-create-a-b2b-content-marketing-funnel/feed/ 0 86% of B2B content marketing is top-of-the-funnel-focused https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/#respond Tue, 29 Oct 2019 15:00:00 +0000 https://www.smartinsights.com/?p=145945 Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/86-percent-b2b-content-marketing-top-funnel-focused/feed/ 0 How to use content marketing to generate B2B leads https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-use-content-marketing-generate-b2b-leads/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-use-content-marketing-generate-b2b-leads/#respond Wed, 04 Sep 2019 08:00:00 +0000 https://www.smartinsights.com/?p=143311 Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/how-to-use-content-marketing-generate-b2b-leads/feed/ 0 An attempt to build a formula for creating a viral blog post https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/#respond Wed, 20 Mar 2019 11:00:00 +0000 https://www.smartinsights.com/?p=134996 Going viral is something of a dream for us B2B content creators and marketers. You’d be lying if you deny that, plain and simple And why not? Creating original, high-quality content is a monumental task in itself, let alone marketing …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/viral-blog-post-formula/feed/ 0 The success factors for content marketing in 2019 https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/the-success-factors-for-content-marketing-in-2019/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/the-success-factors-for-content-marketing-in-2019/#respond Thu, 06 Dec 2018 11:00:00 +0000 https://www.smartinsights.com/?p=126282 New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing …..

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]]> https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/the-success-factors-for-content-marketing-in-2019/feed/ 0 What are the most popular B2B content formats? https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/ https://www.smartinsights.com/b2b-digital-marketing/b2b-content-marketing/what-are-the-most-popular-b2b-content-formats/#respond Mon, 17 Sep 2018 15:00:00 +0000 https://www.smartinsights.com/?p=124440 Chart of the Day: A review of the content types that engage B2B audiences How to best engage audiences is a challenge in all sectors, but particularly in B2B marketing where there are so many potential formats that can be selected …..

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