Benchmark your use of AI with other businesses
Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we first recommended businesses consider these 15 use-cases of AI in marketing.
Yet before 2023, I have been surprised by relatively low levels of interest and use of AI by marketers and within businesses when we have asked in our surveys. Typically in-house use of AI had been at the level of 10-15% of respondents since it seems only the largest brands with Business Intelligence teams could work on their own AI applications. Of course, levels of use are much higher if you include AI in paid media such as Google Ads, LinkedIn or Meta Advertising.
However, with the growth of interest in using…
