Comments on: A manifesto for your marketing strategy today: 10 recommendations

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Tue, 21 Jul 2020 06:33:55 +0000

[…] our Marketing manifesto we explained that we believe that data-driven marketing is the best approach to growing business […]

By: Dr. Dave Chaffey

Dr. Dave Chaffey — Sun, 11 Dec 2011 19:12:00 +0000

In reply to Bryan Dibben.

Hi Bryan, glad you enjoyed the post.

Interesting you picked out Measurement and Optimisation.

That’s our passion too and why it’s up at number 3 on the list. But our experience is similar – it’s difficult to convince that this is needed, particularly in small-medium businesses. Still, let’s keep banging that drum.

All the best for 2012.

Dave

By: Bryan Dibben

Bryan Dibben — Sun, 11 Dec 2011 08:16:00 +0000

I really enjoyed your post. Thank you.

The list represents a great place to start for any business.

For me there is one area that small businesses in particular overlook the importance of.

That is Measurement and Optimisation. (With an emphasis on optimisation)

I spend much energy convincing bosses/small businesses they should put more resources/effort into this area.

It is sometimes difficult to convince businesses that as their ‘marketing expert’ I can only make assumptions as to what motivates customers. Even through these assumptions are based on years of marketing experience they’re nonetheless not optimal.

Therefore the business needs to spend more money improving on my sub-optimal assumptions.

Agility of the mind and always questioning assumptions you hold are also, I feel, success factors for 2012.